Managing product development is a complex process that began in identifying the need and formulating a product idea and end in mass production and marketing to the target audience.

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Product Development Management requires familiarity with a wide range of manufacturing technologies and manufacturing processes, various raw materials, standards and so on.

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Qualitative research with the specific product in question, including identifying the target audience, the potential market for the product and familiarity with him, competing products both direct and indirect, and more emphasis can reach the optimal development of the product to meet the need for optimally and increase your chances of success on the market